Islander rookie showing some skills. This isn’t his first highlight reel goal.

Islanders just drafted him 5th overall.

Let them do the marketing for you – that is the gist of viral marketing. Come up with a great idea and then let word of mouth and other media outlets take care of it from there.

Example 1A: Amstel Light sends out an open letter regarding the lone Amstel Light beer that was ordered as part of the now infamous Bruins’ Stanley Cup celebratory bar tab. Brilliant

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Example 1B would go to Air Canada for tossing it’s business partner, the NHL, under the bus after the ridiculous Montreal “protest” that was supposedly about head hits. For the sake of homerism and free headlines, it’s amazing that the executive team of a multi-national company actually took the time to have meetings about the state of hockey.

Good on Amstel Light for keeping it classy.

The Bruins post-Cup party has gone fully viral thanks to a $100,000 bottle of champagne. For those of you who still haven’t had a peak at it, voila.

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Word is it is 30 liters large. That is the biggest bottle that I have seen since the round, bowling ball, Carlo Rossi bottles I used to drink back in high school.

Somebody put together a handsome info-graphic of the evening. Somebody please start a site where one can submit their drink roster from the night before and it turns it in to an info-graphic.

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What a ride. I was actually starting to believe that I would never see this day. It still really hasn’t sunk in for me yet. I’m not sure how interesting this will be for my readers that I don’t know personally, but it was something that I had to put up.

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Some of my highlights from the 2011 Bruins Cup Run:

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A quick overview of what my Finals journey looked like. An expensive ride, but worth every penny. I’ve included the sections that I sat in and what I paid for them.

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Game 1 – Vancouver
Watched in my living room in Vancouver with my main man Scotty G, an Oilers fan brave enough to throw on the spoked B. Tough loss for the B’s in the dying seconds.

Game 2 – Vancouver
Second verse, same as the first. Burrows scored in the opening seconds of OT and it was slightly crushing. Scotty G allowed me to mourn for 5 minutes, and then cracked out the Vodskie and gave us the Edmonton pour – if you don’t wink, it ain’t a drink. Got trashed and headed downtown. May possibly have said lewd things about Burrows and small children.

Game 3 – Boston
Cross continent flight to Boston. Landed at 10am on game day. Brother-in-law Thor confirmed earlier that week that he was going to make the drive down to meet me. Section 302 – Row 4. $750 bones on Stubhub. Brother and sis-in-law made the hike down and joined the party at Hurrincane O’Reilly’s. Ended up grabbing scalpers for $200 a piece. Bruins destroy the Canucks 8-1. Garden was off the hook.

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Love the Timmy Thomas quote as he is excepting the Conn Smyth trophy from Gary Bettman,

“Are they booing you are me?”

What a ride this has been. Still having trouble putting it in to words.

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Last night was a dream come true for this life long Bruins fan. This still hasn’t even sunk in for me. Totally physically and emotionally exhausted. I will start posting things over the next few days.

ps. I got to touch the Cup AND, got it on video. Will post soon.

The pic from the riots that everybody is talking about.

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As per PuckDaddy, the best quote that I’ve heard so far on this pic:

“At least someone from Vancouver can score on the road!”

Folks, Vancouver was ambushed last night. This was a planned event that went down, and we are going to be learning lots more about the groups that orchestrated it. Be careful not to get too caught up in the mainstream media’s version of this.

Shame on the regular Canuck fans that participated in last night’s activities however, hopefully we can track down the people who organized this. Continue to submit your pics and videos and please take the time to review the VPD’s sites to identify these people.

Lucic chumming it up with the Green Men. I can’t believe anybody actually wanted to have these guys banned. Their next trip to Boston is getting sponsored by a travel company.

If you ever get a chance to watch your team in the Stanley Cup Finals, drop everything and book the tickets.

There is nothing else like it.

I took a quick video of the Bruins introduction in Game 4 in Boston.

Will post some great fan photos soon.

The new league disciplinarian Mike Murphy has decided that there will be no more ‘fingering’ going on in the Cup Finals and that anymore incidents will be rewarded with 2 and 10 minute misconducts.

In case you haven’t been following, Alex Burrows bit Patrice Bergeron in Game 1 and then Murphy decided to pass on the automatic suspension. Burrows then came back in Game 2 and won it in overtime. Ever since, the players have been jamming their fingers in each other’s mouths to try to draw the bite.

I personally think it’s hilarious and am loving every minute of it.

The NHL of course, will do whatever it can to kill anything that might cause some extra entertainment in the game. Sports broadcasts are loving every second of it and the NHL is even getting some good play on ESPN these days.

Interesting to hear people expressing “opinions” about how Chara shouldn’t be playing in front of the net on the power play.

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The reason for these opinions? Well, Craig Simpson and Glen Healy said it on CBC, so therefore it must be true. Welcome to the evolution of the mainstream “opinion”. Water cooler conversations everywhere consist of people pawning off “insights” like how Chara isn’t good at tipping the puck or at gathering rebounds, like they came up with them on their own (don’t forget to tune in to your local sports broadcast tonight folks so that you can have your new opinion for tomorrow morning’s coffee).

As for reasons of why Claude Julien had Chara playing the front of the net on the PP:

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Note: Not actually a Bruins fan, but pretty damn funny skit.

Has there been anybody yet who has picked the Bruins to win the Cup?

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Yup, this guy.

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Eleven for fourteen. That is my record so far in this fine 2011 playoff season.

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Round 1: 7 for 8
Round 2: 2 for 4
Round 3: 2 for 2

As for the actuals vs. my predictions:

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Any other name doesn’t make sense. It has to be the Winnipeg Jets and it has to be the retro jerseys.

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Lawyers working overtime to get this move from Atlanta to Winnipeg signed off, but still some more I’s to be dotted and T’s to be crossed. Be patient my Manitoban friends.

Bavaria Girls get kicked out of Canucks game in the third period. Security guards came over and said they had to go.

Maybe the Ben Eager penalty box situation has them a touch cautious now??

A couple of pics:

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This is a video that I stumbled by today and thought I’d share. It’s a clip of Chris Chelios sending out the threat to Bettman’s family back in 1994 when the owners hired Bettman on to lock out the players. Pretty heavy.

Strong words from Gretzky as well.

A quick shout out to my hometown Saint John Sea Dogs for winning their first ever QMJHL championship and making it to the Memorial Cup.

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If you aren’t big on watching Junior hockey but are looking for an interest point, there are 27 drafted players in this tourney. There are also some big guns for the upcoming draft, with a couple of them playing for the Sea Dogs.

For a list of which players belong to your favorite NHL team of choice, CLICK HERE.

Ballard back in. Hip Checks re-introduced to the series.

The Bruins advertising agency, Mullen, continues to roll out the quality advertising. Good on the Boston organization for having the balls to approve such an awesome campaign.

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Lightning blogs have already picked up on this; hopefully they use it to continue to build excitement down in Tampa.

Love this next ad too about Philadelphia women:

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Always nice to see a star player like this step up to give his team some energy. Unfortunately for Marleau, he had to eat some uncomfortable rights to show his cause.

Lots of talk these days that Winnipeg will finally get their team. It seems strange that it’s probably going to be Atlanta and not Phoenix.

The craziest part of all this is that Atlanta are an Eastern team moving to the Western conference, which means that a Western team has to come back to the East. To get an idea of the candidates, take a look at this handsome color coded map.

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The popular pick is Detroit, but it looks like Columbus may be the front runner, with Nashville also in the race.

Things to Note:

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The Western Conference Finals ended up being a little more predictable than the East with the top two seeds set to face off. The craziest part about this series is that either Vancouver or San Jose are actually going to the Stanley Cup Finals.

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As for my prediction for this series:

Canucks (1)
Sharks (2)

The Vancouver Canucks are going to have to deal with the same thing that Nashville had to deal with last round – a team that just went through a massive bonding experience. The Sharks have become a whole new team after pulling off a dramatic Game 7 victory and Joe Thornton has officially grabbed the reigns. The good news for Vancouver is that they are pretty deep on D, which will help to defend against possibly the deepest offensive team in the Conference.

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Proving that Bruins and Habs fans can still get along.

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OK, well maybe not that much.

Strombo aka. Canadian Oprah, actually did the pretend walkaway when he first saw the jersey – a true hockey fan. He is in Vancouver promoting the EPIC better living show. Head down to check it out on Sunday folks.